Using your wider knowledge of NMT's, discuss how far young people's use of media technology differs from that of their parents?

There is undoubtedly a divide between parents and their children in terms of media technology. This can be put down to the rapid development and growth within new media technologies. the parents generation of technology involved the introduction of compatc discs, where as the music industry now is focused on digital downloading, parents are likely to be content with buying news CD's than downloading new music. With this comes the issues of piracy and illegal downloads, Children are likely to participate in illegal downloading as it is seen as part of the culture that NMT's have created. Parents are unlikely to follow this trend. This is reinforced in the mobile phone industry as younger people are more likely to upgrade phones as they are seen as a fashion item and there is competition betwen youths to have the best phone. However, parents are likely to be content with phones for a longer period of time.